Get back to your best, and beyond

Get stronger, move pain free and perform like an athlete again in less than 3 hours per week.

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Who We Help (and Why It Works So Well for Them)

Your Journey starts here 👇🏼 [Watch]

The Minimum Effective Training Framework [Free Guide]

Work, family and life stresses have taken over. The days of consistent training feel like a long ago memory.

  • You don’t have time to train how you used to.

  • You are overwhelmed with where to start (again)

  • When you do eventually start, falling off the plan within 3 days feels almost inevitable.

The guide is designed to help you get unstuck. Here’s what the minimum effective training framework will give you:

  • What you actually need to do get results when time is short

  • A flexible framework and fallback plan for when life is hectic 

  • Simple, actionable steps to get your strength and energy back

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About Project Performance:

I’m Tom — a coach, parent, and business owner who’s spent the last 20 years chasing performance, both in and out of the gym. I’ve coached for over a decade and competed at a high level, including playing for Wales Students and semi-pro rugby league.

After multiple injuries (including two shoulder and three knee surgeries), I’ve learned firsthand how to train smart, stay consistent, and build strength for the long haul — not just short-term gains.

Since stepping away from sport, I’ve explored every major training style — from powerlifting and calisthenics to endurance and functional fitness — and now I help busy men do the same: train effectively, feel athletic again, and fit it all around real life.

As a dad and business owner, I know how chaotic life can get. That’s why I built Project: Performance — to give men like you the clarity, structure, and support to train consistently and get strong again, even when time and energy are low.

Here’s what others are saying about Project: Performance:

  • “I’d been struggling to find a successful balance between maintaining my strength, and becoming fitter and more athletic. Either strength dropped, or I felt unfit and unathletic. Tom has helped me find the perfect balance”

    Luke Thorngate-Davies

    Managing Associate, TLT LLP

  • “I’m the quickest (over 10km) and strongest (bench/squat/deadlift/pull-ups) I’ve ever been at 42! But most importantly Tom has made me love training again, I look forward to it and I feel fantastic.”

    James Sira

    Consultant Anaesthestist

  • “Tom has been fundamental in reframing my mindset around why I train and what’s important. It’s become a lifestyle, I train with purpose, freedom, for longevity, to set a good example to my young family, and all pain free.”

    Gary Doran

    Founder, J Edward Sellars Investments

  • “The best thing about training with Tom is that it is tailored to me, but does not allow me to compromise. He will push you, but he takes care of you - the perfect coach!”

    Mark Stupples

    Chief operating officer - JLL

  • “You have been a major factor in helping me transform my physical health and wellbeing.”

    Stephen Joerger

    Senior Software engineer - Harland Clarke

  • “I’m now over 60, and not only the strongest I’ve ever been, but able to do things I never thought I’d be able to and in the best shape of my life”

    Bryan Cantle

    Managing Director - Mecsol

  • “I couldn’t recommend Tom enough. If you are looking to make some changes, and you want that support, and you want to know you are working with someone with fantastic knowledge, then he’s your guy.”

    Tom Hibberd

    Co-Founder, Precision resource Group

  • “Tom has taken me from I thought was the end of my lifting and ‘athletic’ era into a man who can do more than he ever thoughts possible Helping me navigate through both a hip replacement and broken leg I’ve gone from barely able to do some of my favourite lifts to new PB’s, movements I’ve never been able to master, record 5k times and I look and feel the best I have since my 20’s”

    Dan Meredith

    Entrepreneur

  • “I couldn’t recommend Tom enough. If you are looking to make some changes, and you want that support, and you want to know you are working with someone with fantastic knowledge, then he’s your guy.”

    Charlie Beestone

    Nutrition and Productivity coach

Choose your path: